Grupo Bancolombia

Corporate Information

Our Purpose

We promote sustainable economic development for everyone’s well-being.

The world faces major economic, environmental and social challenges that require swift action by governments, businesses and civil society.

To articulate these actions, the United Nations established a global agenda with 17 Sustainable Development Goals aimed at ending poverty, protecting the planet and ensuring that all people enjoy peace and prosperity by 2030. 

The private sector plays an important role in raising awareness about taking urgent action, mobilizing resources and promoting a prosperous economy that is compatible with a healthy environment and brings well-being to people.

In the Bancolombia Group we have mobilized so that our actions have a positive impact and contribute to the quality of life of the territories in which we operate, so that the experience and capabilities accumulated over decades allow us to contribute to this global agenda in an active and decisive way.

Our role as a leverage for productive activity, mobilizers of the economy and facilitators of opportunities allows us to contribute to the development of the territories in which we operate. 

It is these commitments that define our purpose, in which our employees actively participate, bearing in mind the needs of society, our knowledge, our capabilities, our strengths and our passion for what we do.

This purpose, which we make explicit today and which guides our actions and decisions, expresses our essence, the reason why we have existed for more than 145 years: a way of being and acting that goes beyond a simple narrative.

This is how we achieve our purpose

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    What we do

    We provide access to financial and non-financial products and services for individuals, companies, SMEs and governments

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    • We provide access to financial and non-financial products and services for individuals, companies, SMEs and governments that open opportunities for growth and prosperity.
    • In addition to our role in the financial system, we invest in initiatives that help generate positive transformations in society, including education, entrepreneurship and environmental care.
    • Our actions have ethics and integrity as basic principles.

    How we do it

    We pivot on our experience, strength, capillarity, skills and universality to bring development to the territories in which we operate to promote well-being.

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    • We pivot on our experience, strength, capillarity, skills and universality to bring development to the territories in which we operate to promote well-being.
    • Our deep knowledge of citizens, businesses and territories, along with the evolution towards increasingly digital and automatic processes and the development of channels allow us to be there when users need us.
    • Our access to funds and capital markets connects us to our clients by delivering integral solutions that make their lives easier and allow them to take the best advantage of all opportunities. This also gives us the capacity to start conversations around the issues of high importance for the country, to take a stance, propose solutions and push the actions required to improve the environment.

    Why we do it

    We believe that we contribute to the general well-being of the people by using our capabilities to promote economic development.

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    • We believe that we contribute to the general well-being of the people by using our capabilities to promote economic development.
    • We are convinced that when we regard the well-being of people and communities as a higher objective, we can align our actions in such a way that, by generating opportunities, equity, and the economic development of companies and individuals, we contribute to creating the necessary conditions for a peaceful and satisfactory life.

    Who can benefit?

    Customers, employees, shareholders, suppliers and, ultimately, society in general.

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    Customers, employees, shareholders, suppliers and, ultimately, society in general.

    Actions that enable our purpose

    Through these three plans of action, we can generate a bigger impact:

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    Through these three plans of action, we can generate a bigger impact:

     

    1. Strengthen the competitiveness of the productive sector

    • As a society, we need to develop a sustainable countryside: the main source of food and resources for humanity. The biggest economic, educational and social gaps exist in our countries. The countryside is more than just the agricultural sector, but we can make agriculture profitable and innovative, so that it can develop to its full potential given that it is one of the most important economic activities.
    • The most important part of the productive sector is made up of SMEs, for which the financial sector has a lot to do in terms of support for their needs. It is essential to generate more conditions to support entrepreneurship in order to boost employment, innovation and development.

     

    • The region's business community needs to improve its productivity and thus contribute to the country's competitiveness. The key lies in an industrial, technological and digital transformation, with human capital which is a differentiating factor and an enhancer of economic and competitive development.

    2. Build more sustainable cities and communities

    • Part of our role is to support companies on the path to transition to a lower-carbon economy.
    • Mobility is one of the greatest challenges that cities are facing in an increasingly urban world. We offer alternatives to help citizens have more sustainable mobility options.

     

    • We must create opportunities for more people to have access to decent housing, according to their expectations and improving life quality.
    • Our actions must increase access to education and decent jobs in these communities.

    3. Encourage financial education

    • Access to financial services opens the door to growth and prosperity, contributing to the formalization of the economy and the closing of social gaps.
    • In order to accelerate inclusion, we must prioritize efforts for women and young people to access financial services in a convenient and timely manner.

     

    • With financial education, we will help people make better decisions about their lives.

    Get to know our brand’s territories

    We build brand preference as a drive for business through a superior experience for our users...

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    We build brand preference as a drive for business through a superior experience for our users. We are located in the territory of humanization. We generate emotions through reflection, and recognizing the high power of influence, we act in a responsible and sustainable way so that it can become a trend.

     

    Transfer of knowledge

    We are aware of the experience and internal knowledge that we have. Thus, we seek to be a reference in innovation and business trends, by leveraging the complement in knowledge platforms and high value events.

    Sports

    Sports signify energy, emotion, positivism, union, expression of vitality and enthusiasm. A symbol of evolution and achievements, they generate cohesion when working as a team. 

    Culture

    Culture, in addition to raising people's level of sensitivity and generating spaces for cohesion and participation, promotes unity and reconciles differences. This is why we want to continue highlighting it, strengthening it and democratizing its access through our sponsorships.

    Sustainability

    We are one of the most sustainable banks in the world and we seek to continue being there, because Sustainability is a path that we took several years ago and has been traveled by very few.